Amgen turned to The Atlantic to help communicate the impact and complexity of their world-changing advances in cancer treatment.
The story of Amgen’s cutting-edge cancer research is about more than the big breakthroughs—it’s about the community of researchers, doctors, technicians, and patients who work together every day to make them possible. To bring Amgen’s life-saving work to our audiences, we traveled the globe (from Munich to Nantucket) to create Cautiously Close: Inside the Race Against Cancer, an 8-minute documentary-style video, and 5 unique video cut downs optimized for social media, that showcase the future of oncology through the people who are leading the way.
- Documentary-style video
Views across platforms
Above The Atlantic‘s benchmark for average time on page
More likely that viewers were health care professionals